Liberi Consulting

Case Studies


We ran a pitching skills workshop in association with industry training body Screen Skills, under our ‘Pitchcraft’ banner. The two-part online course offered content creators, IP owners, writers or animators embarking on their first pitch, or execs who wanted a refresher on how to perfect their pitch deck and pitching/presentation skills, providing a toolbox of tips and tricks. The oversubscribed workshop saw a range of creatives learn how to hone their pitch followed by a live pitching session with real-time feedback.

AMOS Productions turned to the experts for some pitch up-skilling, and up-skilled we were! With the guidance and support of Liberi’s Aimee Norman and Janet Balmforth, the AMOS team were able to deliver a confident and thorough pitch, our first in the world of TV. We have remained in-touch with the Liberi team, and met-up IRL at this year's CMC. Thanks so much Aimee & Janet, you have helped AMOS Productions enormously.

Amy Osborne

Senior Producer, AMOS Productions


Newly launched German production company Glisk, part of the Federation Group, approached us to help with their company culture, to establish a set of values and vision & mission statements and draft corporate materials that are now being used across all of their communications, PR and marketing.

We had a lovely experience working with Janet and Aimee. We’re a new company so it was super important to define and refine our company positioning and brand. And to get our mission, vision, and values right! Janet and Aimee guided us through the process, helped us choose each word carefully, and brought new ideas to elevate. They were flexible in their mindset, incredibly responsive, and super fast with the content turnaround. They were also professional, patient, and as passionate as we were about crafting something unique and authentic. It was always fun to work together and we learned a lot!

Julie Link

Managing Director, GLISK


Industry body Animation UK approached us to help project manage its ‘Animated UK Meets Europe’ initiative, overseeing the logistics and operations for a UK delegation at this year’s Cartoon Forum. The wide-ranging brief has seen us: liaising with broadcast and production partners on their live pitching event; drafting copy for Cartoon Forum’s EGuide and website and overseeing the delivery of adverts for marketing; liaising on branding for the event and arranging the drinks and catering for the UK dedicated cocktail party.

Janet and Aimée have played a vital role in orchestrating the "Animated UK Meets Europe" event at Cartoon Forum 2023, demonstrating exceptional commitment. Their contributions go well beyond assisting the financial stakeholders, producers, and partnering organisations, but will underpin the entire event's success. Their deep-seated industry knowledge and professionalism has made all the difference. Their keen insights, meticulous attention to detail, and ability to effectively collaborate with all partners has made them an unbeatable choice. Working with them has been as rewarding as it has been enjoyable. They didn't just fit the role, they surpassed it.

Kate O’Connor

Executive Chair, Animation UK